“Tourists’ Use of Restaurant Webpages” Revisited: The Hype Surrounding Web-based Marketing

dc.contributor.advisorLitvin, Stephen W
dc.contributor.authorChikos, Leigh E
dc.date.accessioned2022-03-25T17:32:56Z
dc.date.available2022-03-25T17:32:56Z
dc.date.created2015-05
dc.date.submittedMay 2015
dc.description.abstractThis study revisits a 2005 paper by Litvin, Blose, and Laird which centered on how frequently tourists view restaurant webpages before dining and before embarking on their trip, and whether that ultimately led to purchase behavior. Due to the nature of rapidly changing technological advances, increasing internet use, and the advent of user content sites such as Yelp or Tripadvisor as well as the popularity of the aforementioned publication, the study was replicated and the topic was re-examined. Analysis showed an increase in tourists’ use of restaurant webpages, but not to the extent predicted.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.library.cofc.edu/handle/123456789/4950
dc.language.isoen_US
dc.subjectTourism
dc.subjectHospitality
dc.subjectRestaurants
dc.subjectMarketing
dc.subjectInternet
dc.subjectwebpage
dc.subjectreplication
dc.subjectCharleston
dc.title“Tourists’ Use of Restaurant Webpages” Revisited: The Hype Surrounding Web-based Marketing
dc.type.genrethesis
dc.type.materialtext
thesis.additionaldegree.disciplineBusiness Administration
thesis.degree.departmentHospitality and Tourism Management
thesis.degree.disciplineHospitality and Tourism Management
thesis.degree.grantorCollege of Charleston
thesis.degree.nameBachelor of Science
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