&#8220;Tourists&#8217; Use of Restaurant Webpages&#8221; Revisited: The Hype Surrounding Web-based Marketing

Chikos, Leigh E

“Tourists’ Use of Restaurant Webpages” Revisited: The Hype Surrounding Web-based Marketing

dc.contributor.advisor	Litvin, Stephen W
dc.contributor.author	Chikos, Leigh E
dc.date.accessioned	2022-03-25T17:32:56Z
dc.date.available	2022-03-25T17:32:56Z
dc.date.created	2015-05
dc.date.submitted	May 2015
dc.description.abstract	This study revisits a 2005 paper by Litvin, Blose, and Laird which centered on how frequently tourists view restaurant webpages before dining and before embarking on their trip, and whether that ultimately led to purchase behavior. Due to the nature of rapidly changing technological advances, increasing internet use, and the advent of user content sites such as Yelp or Tripadvisor as well as the popularity of the aforementioned publication, the study was replicated and the topic was re-examined. Analysis showed an increase in tourists’ use of restaurant webpages, but not to the extent predicted.
dc.format.mimetype	application/pdf
dc.identifier.uri	https://repository.library.cofc.edu/handle/123456789/4950
dc.language.iso	en_US
dc.subject	Tourism
dc.subject	Hospitality
dc.subject	Restaurants
dc.subject	Marketing
dc.subject	Internet
dc.subject	webpage
dc.subject	replication
dc.subject	Charleston
dc.title	“Tourists’ Use of Restaurant Webpages” Revisited: The Hype Surrounding Web-based Marketing
dc.type.genre	thesis
dc.type.material	text
thesis.additionaldegree.discipline	Business Administration
thesis.degree.department	Hospitality and Tourism Management
thesis.degree.discipline	Hospitality and Tourism Management
thesis.degree.grantor	College of Charleston
thesis.degree.name	Bachelor of Science