“Tourists’ Use of Restaurant Webpages” Revisited: The Hype Surrounding Web-based Marketing
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Chikos, Leigh E
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Abstract
This study revisits a 2005 paper by Litvin, Blose, and Laird which centered on how frequently tourists view restaurant webpages before dining and before embarking on their trip, and whether that ultimately led to purchase behavior. Due to the nature of rapidly changing technological advances, increasing internet use, and the advent of user content sites such as Yelp or Tripadvisor as well as the popularity of the aforementioned publication, the study was replicated and the topic was re-examined. Analysis showed an increase in tourists’ use of restaurant webpages, but not to the extent predicted.
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Keywords
Tourism, Hospitality, Restaurants, Marketing, Internet, webpage, replication, Charleston