Tangy Temptation: McDonald's & Marketing to a Foodie World

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dc.contributor.advisorRuth-McSwain, Amanda
dc.contributor.advisorWesterfelhaus, Robert$
dc.contributor.advisorMoscowitz, David$
dc.contributor.authorWerner, Thomas Robert
dc.date.accessioned2022-03-25T17:39:19Z
dc.date.available2022-03-25T17:39:19Z
dc.date.created2013-05
dc.date.issued2013-11-05
dc.date.submittedMay 2013
dc.description.abstractA look at the branding and corporate culture of the McDonald's Corporation over the last 10 years.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.library.cofc.edu/handle/123456789/5307
dc.language.isoen_US
dc.subjectFastfood
dc.subjectbranding
dc.subjectmedia
dc.subjectadvertising
dc.subjectmcdonalds
dc.subjectfastcasual
dc.subjecthealthcommunication
dc.subjectfoodculture
dc.subjectfoodie
dc.titleTangy Temptation: McDonald's & Marketing to a Foodie World
dc.type.genrethesis
dc.type.materialtext
thesis.degree.departmentCommunication
thesis.degree.disciplineCommunication (Media Studies)
thesis.degree.grantorCollege of Charleston
thesis.degree.nameBachelor of Arts
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