Tangy Temptation: McDonald's & Marketing to a Foodie World
Loading...
Date
2013-11-05
Authors
Werner, Thomas Robert
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
A look at the branding and corporate culture of the McDonald's Corporation over the last 10 years.
Description
Keywords
Fastfood, branding, media, advertising, mcdonalds, fastcasual, healthcommunication, foodculture, foodie