Measuring #MeToo: The Effects of Political Satire Coverage of Sexual Assault Allegations
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Leopard, Presley
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Abstract
Based on the 2017 Harvey Weinstein sexual assault allegations that surfaced, this research looks into how political satire shows cover the allegations and how the coverage impacted college aged viewers. By categorizing political satire shows into three categories: political comedies, late night variety shows, and hybrid shows, there can be a better understanding of how the different categories vary in their influence on viewers in areas such as interest, knowledge, information seeking, and social media activism. The results suggest that while there is no significance that the type of show watched effects areas such as knowledge, level of interest, and social media activism, there is some significance in the overall evaluation of the video clips provided by the viewers.
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PoliticalSatire, SexualAssault, MeTooMovement, PoliticalComedy