Alumni Giving: Generational Trends and Effects

dc.contributor.author	Schwab, Megan
dc.date.accessioned	2016-12-19T23:05:53Z
dc.date.available	2016-12-19T23:05:53Z
dc.date.updated	2016-12-19T23:05:53Z
dc.description.abstract	With reductions in state funding and an increasing competitive landscape, higher education institutions are looking to diversify funding streams. Older generations, Matures and Baby Boomers, have followed the lifecycle theory of giving, where giving has increased with each year of age until retirement age. Using data from social surveys, this study focuses on four factors: income and employment; trust and connection to social institutions; service engagement; affiliation and loyalty to one’s alma mater; to assess how current charitable giving trends may be impacted for Millennials. To remain relevant and attract younger generations, higher education institutions need to leverage their optimism for the future and service engagement, address Millennial skepticism about how their donations make a difference, and improve engagement channels and strengthen their emotional connection to the school.
dc.identifier.uri	http://hdl.handle.net/123456789/3478
dc.language.rfc3066	en
dc.title	Alumni Giving: Generational Trends and Effects