Exploring the Joint Travel Decision Making Process Among Couples
| dc.contributor.advisor | Smith, Wayne W | |
| dc.contributor.author | Westcob, Charlotte | |
| dc.date.accessioned | 2022-03-25T17:32:44Z | |
| dc.date.available | 2022-03-25T17:32:44Z | |
| dc.date.created | 2014-05 | |
| dc.date.submitted | May 2014 | |
| dc.description.abstract | The purpose of this study was to examine the joint travel decision-making process among couples. Using a mix of self-reporting surveys and a decision-making process scenario, couples were asked to plan the itinerary for a weekend resort getaway, including a date, three activities and two meals. As the couples negotiated their joint itinerary, the researchers observed in real-time and video recorded the session using Echo360 software. The results of this mixed methodology study indicate that couples who have been together for a shorter length of time engage in a longer decision-making process that includes a varied range of negotiation techniques in order to reach a consensus. Couples who have been together for longer periods of time were found to have a shorter negotiation that includes implied negotiation, increased trade offs, and deciding (or yielding) according to designated family roles. The couples who had been together less time and engaged in a longer decision-making process comprised of positive emotion, information gathering and reasoned negotiation reported higher levels of overall satisfaction. This study aims to add a new dimension to the current body of family decision-making literature and suggests that tourism marketers should consider the varied negotiation patterns of couples in different phases of the Family Life Cycle (FLC). | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.library.cofc.edu/handle/123456789/4925 | |
| dc.language.iso | en_US | |
| dc.subject | Vacation decision making, decision making process, joint decisions, couples, negotiation, family life cycle (FLC) | |
| dc.title | Exploring the Joint Travel Decision Making Process Among Couples | |
| dc.type.genre | thesis | |
| dc.type.material | text | |
| thesis.additionaldegree.discipline | Business Administration | |
| thesis.degree.department | Hospitality & Tourism Management | |
| thesis.degree.discipline | Hospitality & Tourism Management | |
| thesis.degree.grantor | College of Charleston | |
| thesis.degree.name | Bachelor of Science |