Start Up Financing in the Digital Age: The Shift in Start Up Financing Methodology
| dc.contributor.advisor | Shaffer, Noah | |
| dc.contributor.advisor | Wang, Weishen$ | |
| dc.contributor.author | Keyser, Amanda Taylor | |
| dc.date.accessioned | 2022-03-25T17:36:40Z | |
| dc.date.available | 2022-03-25T17:36:40Z | |
| dc.date.created | 2018-05 | |
| dc.date.submitted | May 2018 | |
| dc.description.abstract | After developing an idea, the first major step for nearly any start up firm is securing sufficient capital to fund their project. This task may significant time and consideration for the new firm to evaluate their alternatives among different sources of capital. There is a diverse selection of sources from which firms may elect to obtain capital from, ranging from venture capital to crowdfunding. This capital structure decision is impacted by a compilation of factors ranging from company characteristics to market demographics. Traditionally, firms looked primarily to banks, relatives, friends, and investors to meet their funding needs. However, as a result of technological advancement and the increasingly prevalent use of the internet, social media, and digital media in business practices there has been a significant shift in the typical funding practices. Digitalization has largely influenced methods of start up financing by combining marketing, online platforms, and the global web presence to gain funding and awareness in new ways. This essay will focus on this generation of startup companies financing and seek to explore the factors that impact capital structure decisions as well as the influence of digitalization on funding methodology and decisions. The research explores the advantages and disadvantages of these varying paths, how the internet has influenced these, and the factors that may contribute to the start-ups ultimate success in obtaining funding. Specifically, this research seeks to answer the questions: What are the traditional methods of start up financing and how have they changed as a result of increasing use of social and digital media in business practices? What factors have contributed to this transition? And, what characteristics of the firm and entrepreneur impact the method of raising capital that a firm chooses? This paper seeks to shed light into an increasingly significant transformation in sourcing of startup capital that has occurred during this generation of millennials and analyze the impact of firms and entrepreneurs, while contributing to the limited research that exists on this topic. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.library.cofc.edu/handle/123456789/5192 | |
| dc.language.iso | en_US | |
| dc.subject | Startup financing, venture capital, micro-finance, crowdfunding, angel investor | |
| dc.title | Start Up Financing in the Digital Age: The Shift in Start Up Financing Methodology | |
| dc.type.genre | thesis | |
| dc.type.material | text | |
| thesis.degree.department | Finance | |
| thesis.degree.discipline | Marketing | |
| thesis.degree.grantor | College of Charleston | |
| thesis.degree.name | Bachelor of Science |