A New Kind of Art Experience: Immersive and Interactive Art
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Authors
Hickey, Madeline Grace
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Abstract
Immersive and interactive art are two relatively new phenomena in the context of
contemporary art. Sparked by technological growth, immersion and interactivity have changed
the way our contemporary society experiences art, in efforts to engage audiences for longer
periods of time. In installations that utilize contemporary technology, artists explore new forms
of art and create new art viewing experiences. When participants enter into rooms of immersion
or interactivity, they are required to involve themselves through one of their five senses. In cases
of new media exhibitions, participants enter the rooms with some familiarity of the technology
used in the creation of the project. However, these rooms utilize this technology in unfamiliar
ways, transporting the participant into a new world. In rooms of interaction, participants are
often asked to interact with the work in unfamiliar ways. During this exposure, participants
experience a perceptual change or sudden awareness [be it unconscious or conscious]. Increased
activity in the brain begins when the participant consciously or unconsciously attempts to place
where this exhibition can exist, understand their own role in the exhibition, and the context of the
exhibition itself. Once the physical or mental interaction of the viewer begins, it creates an
experience which many artists will to cross the into transcendental.
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Keywords
art history, contemporary art, interactive art, immersive art, art experience