A New Kind of Art Experience: Immersive and Interactive Art

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Hickey, Madeline Grace
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Immersive and interactive art are two relatively new phenomena in the context of contemporary art. Sparked by technological growth, immersion and interactivity have changed the way our contemporary society experiences art, in efforts to engage audiences for longer periods of time. In installations that utilize contemporary technology, artists explore new forms of art and create new art viewing experiences. When participants enter into rooms of immersion or interactivity, they are required to involve themselves through one of their five senses. In cases of new media exhibitions, participants enter the rooms with some familiarity of the technology used in the creation of the project. However, these rooms utilize this technology in unfamiliar ways, transporting the participant into a new world. In rooms of interaction, participants are often asked to interact with the work in unfamiliar ways. During this exposure, participants experience a perceptual change or sudden awareness [be it unconscious or conscious]. Increased activity in the brain begins when the participant consciously or unconsciously attempts to place where this exhibition can exist, understand their own role in the exhibition, and the context of the exhibition itself. Once the physical or mental interaction of the viewer begins, it creates an experience which many artists will to cross the into transcendental.
art history, contemporary art, interactive art, immersive art, art experience