A Test of the Effects of Covert Marketing: Should Marketers Proceed With Caution?

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dc.contributor.advisorBlose, Julia E.
dc.contributor.authorGordon, Sarah B.
dc.date.accessioned2022-03-29T19:01:20Z
dc.date.available2022-03-29T19:01:20Z
dc.date.created2013-05
dc.date.issued2013-11-04
dc.date.submittedMay 2013
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.library.cofc.edu/handle/123456789/5311
dc.language.isoen_US
dc.subjectCovert Marketing, Skepticism, Magazines, Advertorial, Covert Tactics, Consumer Marketing
dc.titleA Test of the Effects of Covert Marketing: Should Marketers Proceed With Caution?
dc.type.genrethesis
dc.type.materialtext
local.embargo.lift2014-05-01
local.embargo.terms2014-05-01
thesis.degree.departmentCommunications
thesis.degree.disciplineCorporate Communications
thesis.degree.grantorCollege of Charleston
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